After GoPro trod on DJI's foot with its ill-fated Karma drone, DJI is stomping right back with a rugged camera of its own -- the Osmo Action. It looks like a GoPro, is similarly priced ($349 -- $51 cheaper) and pretty much goes toe-to-toe with the Hero 7 Black on key specs. Can DJI pull off what GoPro couldn't, and give its rival a run for the money? We'll get to that, but at the very least, the king of action cams has a new challenger to fend off, and that can only be a good thing for video-loving action fans. DJI's first action camera comes out fighting, with a price and feature set that should grab GoPro's attention. Neat features like a small front display and HDR video set it apart, and compatibility with its rival's accessories will make the transition easy. But there are some glaring omissions, including GPS, limited voice controls and basic social sharing options.

Once the preserve of videographers with big production budgets, drones have now dropped in price by up to 30%, and not a day go by without a new drone being announced. Just recently DJI announced the latest addition to its Phantom range, the DJI Phantom 4. So 4K video shooting and high definition aerial photography can now be all yours for around £500. So here's a look at just what you can do with a drone… not all of them are entirely serious. The trouble with starting out on your own as a freelance photographer or videographer is that you're entering an incredibly crowded market. There are a lot of good people out there, using a lot of good kit, and it's tough to stand out.